Therapeutic Jungle: Version 2.0

Authors

  • Vishal Prakash Giri Assistant Professor, Department of Pharmacology, Shri Ram Murti Smarak Institute of Medical Sciences, Bareilly. Author

DOI:

https://doi.org/10.21276/q2s1mb17

Keywords:

Rational Use of Medicine

Abstract

The term therapeutic jungle coined by pharmacologist Louis Goodman refers to combination of overwhelming number of drugs the confusion of nomenclature and associated uncertainty of the status of many of these drugs. Rational drug policy, rational people behavior, rational prescription is the need of hour. Polices determine the availability of medicine in term of production pattern distribution marketing pricing and drug usage. India’s pharmaceutical industry is mighty, with over Rs 2 lakh crore worth of medicines and vaccines, produced and supplied by over 7,000 manufacturing units. It caters to not only the domestic market, but it also exports to over 200 countries.

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References

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Podolsky SH, Greene JA. A historical perspective of pharmaceutical promotion and physician education. JAMA. 2008;300(7):831-3.

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Friedkin NE, Cook KS. Peer group influence. Sociological Methods & Research. 1990;19(1):122-43.

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Published

04.04.2024

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